Hema, Eesha and Neetu Resplendent at the Derewala Fashion Show

The mother-daughter duo of Hema Malini and Eesha Deol grabbed all the eyeballs, amidst an elaborate lineup of models at the launch of Italian Designer Jewellery collection by the Derewala Jewellers at J.W. Marriot on August 21st. Tinsel-town celebs Neetu Chandra and Hard Kaur also graced the event and added to the glam quotient.

The south Indian beauties were the centre of attraction in their picture perfect sarees. ‘Dreamgirl’ Hema Malini, 61, looked elegantly beautiful in a white satin sari with embellished borders and a matching short sleeved blouse. The lady carried a pink satin clutch with some light jewellery. She topped off the look with a yellow rose in her shoulder length dark brown hair. Appropriate make up highlighted her stunning facial features.

‘Darling’ daughter Eesha Deol looked drop dead gorgeous in a blue laced sari with spangled borders and matching short sleeve blouse. Esha Deol matched steps with her beautiful mom, Hema Malini, who was the cynosure of all eyes at the Derewala fashion show. The ‘Dhoom’ actress who also walked down the ramp at the show, accessorized with a stunning gold necklace, drop earrings, multiple bracelets along with a cocktail ring in her right index finger and a pearl ring in her left little finger. With the right make-up and hair do in place she looked as stunning as her mother.

The hot and spicy ‘Garam Masala’ fame babe Neetu Chandra also was present at the event. Neetu dazzled as he wore an elaborate full length sleeveless pink gown. Her hair neatly pulled back, the dusky beauty looked like your girl next door. Neetu Chandra said that she liked the Indo-Western jewellery which was basically very light and could be used for daily wear. Big Boss contestant and model Aryan Vaid and hindi hip-hop singer Hard Kaur were also present at the event.

The fashion show saw a team of Italians models with our very own Indian models such as Romeo Gates, Chez Shetty and Surbhi Prabhu, dressed in Kawaljeet Singh attires take to the ramp. The collection is an ingenious blend of Indian and Italian creations.

You can watch the entire fashion show event with interviews of Neetu Chandra and Aryan Vaid at NyooTV.com, which is one site where viewers can watch latest fashion events. NyooTV – India’s first Online Social TV brings a whole new world of entertainment with its innovative technology, rendering a viewing experience unmatched in quality. Viewers can watch Indian movies online and get continuous updates about the latest Bollywood movie online by following NyooTV through social networking sites like Facebook, Myspace and Twitter. Members of these social networking sites can watch Hindi movies, bollywood shows events, new Bollywood movies trailers, latest Bollywood clips and events by simply logging into their accounts through NyooTV and get entertained with these high quality videos.

London Fashion Shows

You have often heard one say, “A man is known by the company he keeps”. However it seems these days that a person is more likely to be known by the attire he/she wears. It is considered, that the biggest mistake a person can ever commit is a fashion faux pas. One thing that is inevitable in the fashion world is change. We are consistently being presented with various advertisement gigs that portray what famous celebrities are wearing and this has a direct impact on our lives. While shopping for clothes, a typical teenager would often say, “I want a dress that resembles what Bono was wearing in his latest music video”. Today, fashion dictates our lives and what we wear. Whether it is at a party or at work, we want our dress to reflect our taste and attitude. On other occasions, we are keener on making a personal style statement.

No lucid citation can be made regarding the advent of the London fashion culture. It dates back to the period during the Hippie culture which was originally a youth movement that began in the United States. It started during the 1960s and spread all over the world. This was probably one of the first major fashion influence that the world had witnessed. Hippie fashions and values had a profound impact on global culture and influenced major areas such as television, film and popular music. One such example was the use of homemade tie-dyed t-shirts that had become very popular.

The end of the Second World War had some more revolutionary fashion changes in store.During the 1930s, actresses Katharine Hepburn and Marlene Dietrich were often photographed wearing trousers and this made trousers more acceptable for women.By the end of the war, women had experienced a sense of independence, were experiencing their own individuality and were more liberalized. This allowed the women to fight for their rights and influenced a change in what they started to wear. Gradually, this had an impact on the women of London. They became wary of the fashion culture and became susceptible to change in what they wore.

During the early to mid 1970s, “Punk” originated as a style in London from the designer Vivienne Westwood and her partner Malcolm McLaren. Nonconformist and postmodernist in its nature and essence, this resulted from the economic depression that was prevalent during this period in London.

When it comes to fashion, London is one of the fashion capitals of the world. The others being Milan, Paris and New York City. London now hosts a plethora of London Fashion Events with the London Fashion Week event being most popular. A bi-annual event, the London Fashion Week now forms part of one of London’s leading events attracting a target audience comprising of eminent fashion personalities, retailers and press. The London Fashion Week is held several months in advance of the season so that the press and the prospective buyers are given a chance to preview the fashion designs in advance, for the subsequent season. The governing body for fashion in London is the British Fashion Council or the BFC.

A lot of other London Events remain associated with London Fashion Events and they are London Social Events, London Art Events and London shows.

Simple formal wear are now a passé. Even for common masses, sophistication is the key to perfect dressing, whether the occasion is formal or informal. However, a pair of well-fitted jeans is least likely to fall out of fashion. Jeans are trousers made from denim, and they became quite popular with the teenagers starting in the 1950s and remain in vogue till date.

Fashion Jobs and Fashion Career Advice

Picking one out of many fashion jobs generally is an overwhelming challenge. There are several different opportunities in the fashion industry that you might not be sure which one is best for you. With the high demand for fashion jobs, you need to be sure of what it is that you want to do so you can get started on pursuing your dream in this competitive industry. Below you will find descriptions for several fashion jobs and, subsequently, be one step closer to establishing your career in the fashion industry.

1. Fashion Designer

Thanks to shows like Project Runway, there are many people whose curiosity has been rose towards the fashion industry, exclusively, fashion design. A career as a fashion designer seems extravagant and rewarding but it takes a whole lot of work. A fashion designer must be well-informed of the latest trends (and sometimes even be ahead of them) and have the creativity to conceptualize new designs. A fashion designer creates sketches, whether by hand or with computer-aided design (CAD) software, of their designs and must be familiar with fabrics and materials in order to create samples that show what the final product would look like. As a fashion designer you can specialize in clothing design, footwear or accessories. Fashion jobs like that of a fashion designer are prolonged with grueling hours of intensive work and lots of traveling if you want to promote your designs. Fashion designers work under pressure to meet deadlines and make an impression on fashion buyers and other potential clients. As a fashion designer you would need not only talent and creativity but also thick skin and dedication.

2. Fashion Merchandising

Fashion jobs in merchandising can be very challenging. A fashion merchandiser must know what consumers really want, how to present it to them, what they want to pay for it and how to lure them to purchase. A fashion merchandiser is not just an expert in fashion but must also have strong business, financial and advertising skills. As a fashion designer you might find yourself creating budgets, tracking profits and losses, tracking inventory, developing marketing strategies and even putting together creative visual displays to draw in consumers. It’s a career that entails many different roles but also has many opportunities to grow and advance in.

3. Fashion Buyer

Fashion buyers are among the most crucial people for brands and companies. They must have good communication skills, be aggressive, organized and driven. As a fashion buyer you work hand in hand with designers, merchandisers and other key people to select what pieces to present to consumers and ensure that best-sellers are continually available. Buyers must be mindful of both current and future trends so they can make the right choices of clothing, shoes, accessories, etc. to ensure high profits. Working with suppliers to negotiate prices suggests that a fashion buyer must have good interpersonal skills, be educated in market costs and also in consumer demands. Fashion buyers must be ready to work under pressure, travel and research and analyze in order to make practical decisions on what products to offer their target customer base.

4. Fashion Director

Fashion directors, also known as creative directors or fashion coordinators, are in charge of the image and look of a store, magazine or a fashion house. They are accountable for that first impression given when people look at ad campaigns, shoots and even fashion films. A fashion director must make sure that the models, photographers, location and concepts characterize the store, brand, or magazine in the best and most genuine way. One of the most well known creative directors in the industry is Grace Coddington who, alongside Anna Wintour and other industry professionals, are a part of American Vogue. In the documentary “The September Issue” we are able to see Coddington showing us her best work and the steps she takes to produce the magnificent spreads in Vogue. Now, don’t think it will be a snap landing one of these fashion jobs. Be prepared for long hours of work, creative stumps, frequent traveling, crazy deadlines, and being willing to go back to the drawing board time and time again. Remember, as a fashion director you are responsible for the image of a brand; you produce something that the whole world will see. People will base their opinions on what you present to them. As one of the top fashion jobs in the industry, the pressure is on!

Fashion Jobs – The List Goes On

5. Fashion Forecaster

Probably one of the highest ranking careers in the fashion industry, fashion forecasters do just that, forecast the future trends and styles. This is much more sophisticated than forecasting the weather. Not only does a fashion forecaster need to have in depth knowledge of fashion but he or she must also be creative and surely have the skills necessary to research and analyze potential trends, colors, fabrics and patterns. Fashion forecasters seek inspiration in everything from movies, music, even science and technology. Getting a position as a fashion forecaster is one of the most prestigious of all fashion jobs you could aspire to.

6. Fashion Stylist

A fashion stylist has the easy (or is it?) task of making someone look good. A stylist must be familiar with what colors, fabrics and styles work best to flatter someone’s shape while also knowing ways to accessorize and finish the perfect outfit. Fashion stylists are responsible for picking the best pieces for photoshoots, events, etc. and putting them together for the final product. A stylist’s reputation lies on how good the client looks and, in the case of ad campaigns, whether or not the stylist can communicate the image and vision of a product. Don’t be surprised if, as a fashion stylist, you find yourself traveling for motivation or shopping for clothing, or even spending a day (or a few) revamping a client’s closet. Finding fashion jobs for stylists can be as uncomplicated as working as a personal shopper or styling photo shoots for websites or local magazines or newspapers.

7. Fashion Photographer

It’s not just about knowing just how to take a good picture. Fashion photographers basically have two fields to be good at: fashion and photography. The photography part consists of knowing what angles, lighting, etc. As far as the fashion, photographers really need to be experts in that as well. A fashion photographer should always know what the best trends are, top designers, top fashion events and any other heavy hitter aspects of the industry. Fashion jobs in this field can consist of taking pictures for model portfolios, ad campaigns, and fashion shows. Fashion photographers are responsible for producing a shot that requires excellent technical skills and extensive fashion knowledge. For example, when a fashion photographer goes to shoot at a fashion show he or she must know exactly when to snap the shot of that model wearing the flowing dress. The picture must showcase how the fabric moves and flows instead of displaying a dress that falls limp and drags on the floor. A fashion photographer works hand in hand with stylists, makeup artists and models to ensure that the final product is efficient in sending a visual message.

8. Fashion Editor

Fashion editors supervise the direction of a fashion publication, website and other media. They are in charge for editing a fashion writer’s work, making suggestions, and researching the possibilities of future stories. Fashion writers must be aware of trends and classics to assure that coverage is provided for the target audience. A fashion editor works under the pressure of meeting deadlines, supervising writers, discovering features and fresh ideas all while staying current on the industry and scanning the levels of competition. Some of the qualities necessary for one of these fashion jobs are being organized, punctual, able to communicate verbally and have impeccable writing and journalistic skills. Being one of the most competitive fashion jobs in the industry, a fashion editor should be ready to put some hard work in and spend long nights brewing up excellent, creative content.

9. Fashion Writer

Being a fashion writer is not as easy as picking up a pen and paper (or laptop, tablet, etc.) but includes extensive amounts of research. Fashion writers must be current on their knowledge of fashion and creative when drumming up writing ideas. Of course, outstanding writing skills are a must and meeting deadlines are also fundamental in this career. Fashion writers can execute interviews, cover fashion events and supply reviews of products. You have a choice of working as a freelance writer, with television shows, websites, blogs, smaller publications like local magazines and newspapers or with major publications such as Vogue or Elle, among others. This is one of those fashion jobs where you can find many opportunities and can be fairly simple to get started.

10. Fashion PR (Fashion Public Relations)

Creating a good consumer opinion is of the utmost importance for this fashion job. Where advertising and marketing can create a consumer desire to purchase a certain fashion item, public relations handles the image in its relation to the public eye. Public opinion can gauge the success and longevity of a company. Out of all the fashion jobs mentioned, fashion pr is the piece that ties it all together.

Fashion Jobs that Require WORK!

Whatever one of these fashion jobs you determine to make your career, remember that in such a reasonably competitive industry it’s important to put in a lot of hard work and to be determined. All employers look for something that make their next hire special and capable of making their publication, line, show, or website shine amongst the rest. What is it that you have to offer that others don’t have? How motivated are you? Tell us, which one of these fashion jobs appeal to you the most?