Finding the right fashion photographer for your project can be a difficult task. You want the best quality available, but many people with a digital camera and limited experience claim to be professionals or expert fashion photographers. So how do you separate professional photographers from the regular ones? Here are some things to consider when hiring a fashion photographer:
Does the photographer really look like a professional? As a professional, the photographer has to become part of the scene, especially in fashion events; nobody wants to have a guy that is not dressed accordingly. It actually applies for any other profession, but it’s essential that a fashion photographer shows his sense of professionalism in his appearance.
Does he have previous experience in this type of events? There are several types of events such as weddings, corporate portraits, etc. And some photographers tend to specialize themselves in a particular type. It’s because there are certain details involved that makes them different. Even though a person offering his services may be really talented, it’s better to have a specialist shoot the event. After all, being the first experience on a fashion event for a photographer specialized in weddings may not be the best idea.
What do you think about his portfolio? The photographer could have a strong reputation, but if the portfolio he presents to you seems not to be what is expected for the specific event, then chances are that the final job would not be what you pictured in your mind. As mentioned before, photographers develop styles after some years, and that is reflected in their portfolios, asking them to do something completely different or new may end up being a problem instead or an innovation for them. A good photographer will adapt himself to your concept, but the end result will be much better if that concept is within his style.
Does he ask the proper questions to get the best possible result? An experienced photographer will ask as many questions as he needs to make sure he will get the best results. He should ask questions about what style is preferred for the event, if there is any in particular, what type of photographs are expected, etc. He should also consider the time and location chosen for the fashion event to get familiar with the space and the angles, and the sunlight or illumination available.
Does he have backup equipment available? A professional photographer has to be prepared for the worst. He has to carry a couple of back up cameras just in case one of them breaks. Lenses breaks also, batteries can run out of charge. There are a few things that may go wrong while shooting the event and you should expect nothing less than a prepared photographer to get the job done. That includes the lighting; a capable fashion photographer should have the necessary equipment to make you look good during the big event.